Privacy Policy

We may collect:

• Business name and contact information
• User account details, email address, and phone number
• Connected social media account information, permissions, and account identifiers
• Brand assets, logos, product information, uploaded content, and other materials provided by users
• Prompts, instructions, preferences, and other information provided by users for content generation and Platform features
• Publicly accessible information from a business website or other website provided or connected by the user, where required to provide Platform features
• Billing and subscription information processed through third-party payment providers
• Usage analytics, Platform interaction data, device and browser information, and related technical information
• Information required to communicate with users through email, WhatsApp, or other communication channels enabled by the Platform
• Information generated or derived through the use of Platform features, including generated content, publishing activity, approvals, and related usage records

Plum Media uses artificial intelligence and automated processing technologies to assist in creating, generating, organizing, scheduling, and publishing content.

Information provided by users, including business information, product or service information, brand assets, uploaded content, prompts, instructions, preferences, and other relevant inputs, may be processed by Plum Media and by third-party technology providers that support these AI-powered and automated features.

AI-generated or AI-assisted outputs may be generated based on information provided through the Platform. Plum Media may use different third-party AI technologies, models, or infrastructure providers as necessary to operate and improve the Platform.

Plum Media does not represent that AI-generated content will always be accurate, complete, original, or suitable for every purpose. Users remain responsible for reviewing content where review or approval is provided before publication.

We use collected information to:

• Deliver and improve Platform services
• Generate, schedule, and publish content
• Manage subscriptions and customer support
• Maintain account security and platform integrity
• Analyze service performance and improve user experience

Plum Media uses artificial intelligence and automated processing technologies to create, organize, process, and assist with the generation of social media content.

Depending on the features used, information provided by users may be processed through third-party AI services, including OpenAI, Anthropic, Google, and fal.ai.

Information processed through these services may include business information, product or service information, brand information, uploaded content, prompts, instructions, preferences, website information, and other information necessary to provide AI-powered or automated Platform features.

AI systems may process this information to generate or assist in generating captions, post concepts, written content, visual content, recommendations, and other Platform outputs.

Plum Media may use different AI models, services, and providers depending on the feature being used. The specific AI provider used for a particular feature may change as the Platform evolves.

Plum Media does not guarantee that AI-generated or AI-assisted outputs will always be accurate, complete, original, or suitable for a particular purpose. Users remain responsible for reviewing generated content and approving content for publication where an approval or review process is provided.

We do not sell personal information.

We use third-party service providers and platforms to operate, maintain, secure, improve, and provide Plum Media and its features.

Depending on the features used by a user, information may be shared with or processed by the following third-party services:

Third-party service providers may process information on our behalf or receive information through integrations necessary to provide their services.

Some third-party providers may process or store information outside India. Information may therefore be transferred to and processed in countries where these providers or their infrastructure operate, subject to applicable law and the relevant provider's terms, privacy practices, and security measures.

The processing of information by these third parties may also be governed by their respective privacy policies, terms, and data-processing practices.

We may also disclose information where required to comply with applicable law, legal process, governmental requests, protect the rights or security of Plum Media or its users, prevent fraud or abuse, or enforce our agreements.

We retain information only for as long as reasonably necessary to provide and maintain the Platform, provide requested services, comply with applicable legal and regulatory obligations, resolve disputes, enforce our agreements, prevent fraud or abuse, maintain security, and maintain legitimate business records.

When information is no longer required for these purposes, we will delete, anonymize, or otherwise securely dispose of it, subject to applicable legal, regulatory, security, and legitimate business requirements.

Where information is processed or stored by third-party service providers, retention and deletion may also depend on the applicable provider's systems, contractual obligations, backup systems, and technical capabilities.

Information retained solely because of a legal, security, dispute, fraud-prevention, or legitimate business requirement will be retained only for as long as reasonably necessary for that purpose.

We implement commercially reasonable safeguards to protect user information; however, no method of storage or transmission can be guaranteed to be completely secure.

Plum Media and certain third-party service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website and Platform, understand usage, measure performance, maintain security, remember preferences, and measure marketing or advertising activity.

These technologies may be provided by or used in connection with services including Google Analytics 4, Google Tag Manager, Meta technologies, and Microsoft Clarity.

Depending on the technology and applicable settings, these services may collect information such as IP address, browser and device information, pages viewed, interactions, referral information, approximate location information, and events or actions performed on the website.

Where required by applicable law, Plum Media will provide appropriate notice and obtain consent before using non-essential cookies or similar tracking technologies.

Users may also be able to manage cookies and similar technologies through their browser settings and, where provided, Plum Media's cookie or consent controls. Disabling certain technologies may affect some website or Platform functionality.

Subject to applicable law and applicable exceptions, users may request access to, correction of, export of, or deletion of eligible personal information held by Plum Media.

Users may also request withdrawal of consent where processing is based on consent. Requests to withdraw consent may be submitted by contacting us at team@plum-media.com or through any consent or account controls made available through the Platform.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Withdrawal may also affect our ability to provide certain Platform features or services that require the relevant information or permission.

Users may request information regarding the personal data processed by Plum Media and may raise a complaint regarding our handling of personal data by contacting us at team@plum-media.com.

Where applicable data protection law provides a right to make a complaint before a competent data protection authority or the Data Protection Board of India, users may exercise that right in accordance with the applicable law and procedures.

We may require sufficient information to verify the identity of the requester and identify the relevant account before processing a request.

Certain information may be retained where retention is required or permitted by applicable law, necessary for fraud prevention, security, dispute resolution, legal compliance, or legitimate business recordkeeping.

For privacy-related concerns, complaints, grievances, or requests regarding the processing of personal information by Plum Media, users may contact our Grievance Officer:

Name: Nirdesh Gupta
Email: nirdeshrgupta@gmail.com
Phone: +91-9811017432
Company: Kivion Industries LLP
Registered Office: K-5/5, Model Town-3, Delhi-110009, India

Users may contact the Grievance Officer regarding concerns relating to the collection, use, processing, sharing, security, or deletion of their personal information.

We will review and address grievances in accordance with applicable law.

The Platform may connect with third-party services including Meta, Instagram, LinkedIn, Google, WhatsApp, and other supported platforms.

When users connect these services, Plum Media may receive or transmit information necessary to authenticate the connection, obtain permissions, manage the integration, publish approved content, send or receive permitted communications, or provide related Platform functionality.

Use of such third-party services remains governed by their respective terms, privacy policies, and data practices.

Users may revoke permissions granted to connected platforms through the applicable Platform controls or by disconnecting the relevant integration from Plum Media, where such functionality is available.

We may revise this Privacy Policy periodically. Continued use of the Platform after updates constitutes acceptance of the revised policy.

For privacy-related inquiries, data requests, consent withdrawal requests, or deletion requests:

Email: team@plum-media.com
Company: Kivion Industries LLP
Registered Office: K-5/5, Model Town-3, Delhi-110009, India